Green Seattle Partnership Strategic Communications Planning

BvP led public outreach and communications for restoration projects across the 2,500 acres of Seattle’s urban forest located in public parks. Each restoration site had different and complicated public engagement needs and required individual outreach plans and processes, specifically tailored to each site. An overarching, core component of the project was to increase awareness and involvement of urban forests and build the city’s network of Urban Forest Stewards. To accomplish these goals, BvP developed the program’s first strategic communications plan that identified internal shifts in communications processes and operations that helped Green Seattle Partnership team reach their goals to inform, involve, and create an active community around forest restoration and stewardship.

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